Project goals
The President of the Board of Directors, Dirk Gosda, actually took the Digital Marketing and Web Design Bootcamp I teach for UT’s McCombs School of Business to better learn just what a Digital Marketer does AND why they (we) do what they (we) do.
Some 6 months after he completed the course, he reached out requesting help particularly in the realm of Digital Marketing Strategy, primarily PPC, for a handful of their ‘children-assets’ [my word].
Initially, we did a deep dive into the websites for the four assets (Toscana Country Club – in California, Andalusia Country Club- in California, Firefly Cove – in Austin, Texas, and Iron Bridge – in Colorado).
We quickly identified several concerning items revolving around the Core Web Vitals and general website performance for every single website.
We also did an in-depth analysis of the Digital Marketing (PPC) strategies for both Toscana Country Club and Andalusia Country Club.
Services we provided were:
Keyword Gap Analysis
SEO
SEM Strategy
PPC Build Out
Website Performance Analysis
Core Web Vitals Consulting
UX/UI Consulting
Landing Page Creation
” Been crazy with sales – over 100 total between the two communities so far this year!”
Julie Bloom – Vice President of Marketing, Sunrise Company
Project outcome
Their Websites:
We identified 7 SEM Ad Groups, built Display Campaigns and Remarketing Campaigns. And…
The market exploded!
They contacted us saying that they had just sold over 100 homes between the two accounts we’d been working on and they needed to take a pause on working on this to handle the success.
(We’ll chalk that up as a win!)
