Pay Per Click doesn’t have to cost a fortune, but if you don’t have a very clear strategy, you will soon lose yours… your fortune!
While ‘white-hat’ SEO and content driven digital marketing campaigns are arguably THE best way to drive traffic to your website, they can take months to years (depending on several factors, but usually 4 months is the earliest you will begin to actually FEEL the ROI) to show their worth.
That’s where a strict, highly targeted Google AdWords Pay Per Click (PPC) campaign – just one of several options available BTW – can help.
Knowing your target market/audience, knowing how they think, what they are looking for and what questions they are asking we can create a very specific set of parameters that MUST be met before Google will show them your Ad.
That way, if they see it AND they click it, there is a very good reason to believe that within that same visit, they will likely become a high-potential lead!
Although Facebook and Bing (and Twitter and Instagram) all behave slightly differently, the same principles apply. With a deep and clear understanding of your target customer, we can tailor build advertising campaigns that will not only save you money, they will MAKE YOU MONEY!
