Digital Marketing Instructor

I’m coming up on my first year as a Digital Marketing Instructor at the University of Texas’ McCombs’ School of Business.

As such, I’ve decided it is time to start writing about some of the larger issues in the #digiMarketing sphere that keep cropping up.

I also hope to be bringing in the occasional student written guest blog in which they’ll discuss their experiences and integrations of a particular element or two that they’ve come head to head with and what they did about it.

Aspects that I’ll be discussing in this space include:

  • Marketing Basics (old school and new school)
  • Lead Generation and Conversion Funnels
  • Content Strategy
  • Basic Web Design and Creation
  • Search Engine Optimization (SEO)
    • Onsite
    • Offsite
  • Website Analytics
  • Website Optimization
  • Google Search Advertising and Analytics
  • Google Display Advertising and Analytics
  • Social Media Advertising and Analytics
  • Retargeting/Remarketing
    • Audience Building
    • Lookalike/Similar Audience Creation
  • Customer Relationship Management (CRM) Tools and Techniques
  • Email Marketing Techniques
  • Automated Marketing Systems (AMS) Tools and Techniques

If there are other subjects you’d like to have my opinion on, leave a comment below and I’ll do my best to cover it if it’s in my scope of expertise!

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